Emma Holt is the founder of the Bcreative brand. She’s also a mother of four, talented hairdresser, qualiﬁed educator, nail technician.
The game-changing moment in Emma’s career came when as a mum to three young sons, and with a poor credit history, she saved up enough beneﬁt money to attend an Easilocks hair extensions training course. Within 48 hours of qualifying, she was in demand, traveling the length of the South West. Word spread quickly, and within a year Emma ceased operating as a mobile hairdresser and rented a room in a Taunton salon instead. She stayed for a year and hired her ﬁrst employee in the process. Restricted to a modest budget and always resourceful, Emma used clients as models and recruited clients who were photographers to work with her on photo shoots, using the results as part of impactful advertising and billboard campaigns
Emma opened her own salon, Bcreative, in Taunton, Somerset in 2018. Experts in all aspects of contemporary hairdressing for women, men, and children; they also specialize in hair extensions, and hair integration services for people suﬀering from hair loss. All the team boasts a minimum10 years’ experience in the industry, and their broad spectrum of skills greatly beneﬁts a diverse clientele. Currently, her workforce consists of ﬁve hairdressers, and two botox and lip ﬁller technicians. The team regularly creates photo shoots of their extension work, and these have featured editorially in the UK press. Emma also regularly posts images on social media as these are powerful inﬂuencers for an avid audience interested in high-end hair extensions.
Emma has regularly worked her magic backstage at London Fashion Week and has entered the prestigious British Hairdressing Awards 2021 in the Avant-Garde category. She’s part of the Artistic Team for Mood Hair Colour, and she’s also recently become involved in running Mood training courses in the South West. Her latest, nature-inspired hair shoot, ‘Elements’ is currently on display in a Devon college, as motivation for wannabe young hairdressers using the Mood product portfolio on their hairdressing courses. One of the ‘Elements’ images will also feature in the poster campaign for the Mood brand.
Industry awards success has also been achieved in rapid time. Bcreative was crowned Best Salon for Hair Extensions 2020 at the Salon Awards. Plus, Emma was awarded the South West Region’s Gold Winner Hair Extensions Specialist of the Year at the British? Awards and Bcreative was a Bronze
Winner for the region in the Best New Salon of the Year category at the same awards
Emma ﬁrst became interested in hair integration four years ago, having noticed a genuine need for it in her area of Somerset. The process involves a mesh base, placed over the client’s head, to which wefts are attached, ending with a lace topper to give the illusion of a full head of hair. Many standard hair extensions systems wouldn’t be right for hair loss and would result in more damage being done. Emma with all her training and experience now makes bespoke hand-knotted wigs so her clients can wear a piece discreetly and comfortably, removing it at night to allow the scalp to ‘breathe.’ She’s also trained in hair integration for men using a topper, this has proved to be really popular and again the results are so natural.
During the long months of lockdown, Emma also trained as an educator and has launched Bcreative Training and Bcreative Rejuvenate through which she’ll teach her specialist skills to others. She’s also trained in scalp micro-pigmentation, which is an increasingly popular treatment for those without follicles on their scalp.
A powerhouse of innovative ideas, Emma’s recently launched her own branded Bcreative hair extensions, and over lockdown, she learned to make bespoke wigs. Her latest joint venture, with business partner Shelley Scribbins, is an online training academy, teaching the art of hair replacement systems for men and women. Never one to rest on her laurels, Emma’s recently refreshed her extensionist skills on a Racoon course. She and the Bcreative team are among the cast of a TV pilot for a reality dating (show situated in Somerset.
Bcreative supports the Hair & Beauty Charity is a member of the Fellowship for British Hairdressing, and features in the Good Salon Guide.